Your Business Needs a Lead Generation Freelancer
All entrepreneurial hearts feel the natural desire to begin scaling their businesses at some point. Have you reached that stage where you are ready to expand and bring in more sales? If you are, then you know that this will require lead generation, among other important tasks.
Both low- and high-level lead generation requires a lot of time, energy, talent and skill. As the captain of the ship, you don’t have a lot of these valuable commodities to spare. Don’t invest your own limited resources into these tasks. Hire a lead generation freelancer to expertly take care of them for you.
The Role of a Lead Generation Freelancer
A lead generation freelancer – or one for each stage in the process – can help you get the job of generating leads done much more efficiently. There are a few stages involved where you need different skill sets and strengths to produce the best results. Here are 8 reasons why you need a lead generation freelancer to help you out:
Develop a Lead Plan
Your business needs to have a lead generation system as part of its comprehensive marketing plan. This is where you can enlist the help of an expert lead generation freelancer. This expert can help you understand the ins and outs of lead generation. They can also help you develop a plan that suits your specific business needs. As an expert, this lead generation freelancer will be able to make valuable suggestions. You can talk about what areas to target and how to expertly execute the campaign, for example.
Identify Your Targets
You can’t hope to start creating effective marketing materials if you don’t know who you’re targeting or where you can find them. A lead generation freelancer with experience in your business niche can help you to identify your ideal buyer persona. Once you have this, you can move on to pinpointing the right target audience. Then you can start brainstorming where you should start looking for them.
Set Up Contact Collection
As an adjunct to your lead generation efforts, you need to set up a system for collecting contact information. One very effective way to do this is through a landing page. A lead generation freelancer with page building experience can be a great asset to you. This freelancer will know how to create landing pages that are great at pulling in all the important contact information that you need. They will also know how to create content – text and visuals – that converts.
Start Basic Lead Research
You can’t begin to disseminate promotional materials if you don’t have people to send them to and places to post them. And you can’t just throw them out there at random without a logical plan in place. A lead generation freelancer who is skilled at research is the best person for this job. This freelancer can use a few guidelines on your targets to search the internet for the best places to find your ideal consumer.
Scaling is a constant process that requires consistent effort. You might want to be directly involved while the process is being set up. You cannot, however, expect to invest in this process forever. Lead generation for new customers will never stop as long as you desire growth. Your business needs a lead generation freelancer to be there, constantly looking for and reaching out to new clients. Hiring a lead generation freelancer will ensure that someone is always on task, researching potential customer markets. New customers are always there, just waiting to be found. You need someone who can provide you with their contact information so that you can capture them before someone else does.
Branch Off to Advanced Targets
Apart from gathering emails and phone numbers for new customers, you will want to find other businesses that you can partner with. Reaching out to influencers in your niche is also a great opportunity. Without a lead generation freelancer to help you do all this research, you could miss huge opportunities to market your product or service to an even wider audience.
If you are a true entrepreneur, you will not be able to resist the urge to constantly find ways to improve and bring new customers and partners into the fold. There is never an end to the amount of online research that you can do to find the best opportunities out there. A lead generation freelancer takes all of this off your back. Only then can you focus on building and molding relationships so that you can build your business faster and stronger.
Start a Mail Merge
A great way to manage initial communications with targets is to set up mail merging. You can do this for new customers, partners, and influencers. Sending emails to hundreds of people is an unimaginable task for a busy business owner. A lead generation freelancer can manage all of this for you with just a few canned emails.
Don’t put yourself through the tedious process of sending emails and sorting through replies. Hire a lead generation freelancer with an eye for detail. This freelancer can send your emails and monitor responses so they can go into the right folders for your attention.
A lead generation freelancer who specializes in mail merges can also track the effectiveness of your mail merge campaigns. They will know what to look out for and report to you on which emails are doing well and which need to be improved. If this freelancer is experienced enough, they can even analyze your campaigns and suggest what changes can make a difference.
Are you getting tired of sending the same basic responses? Throw them all into another folder and have your lead generation freelancer send appropriate replies. This can save you hours as your outreach grows.
Create Marketing Materials
Once you have your targets and are starting to build a fair list of emails, you can start working on catchy materials. You have your basic social media post images and teasers, and the landing page visuals as well. It’s a good idea to create a few videos, too. Most people prefer to watch and listen rather than stare at a static image or strain their eyes reading.
Prepare Lead Magnets
Going further than just these bare minimums, you might want to prepare free giveaways. Free stuff is always a winning strategy. You’ll need the help of your lead generation expert to figure out what you can reasonably commit to.
One popular freebie these days is the eBook. A lead generation freelancer with writing skills and experience specific to eBook creation can help a great deal. You know your stuff, but might not be great at writing or formatting. This freelancer can turn your expert knowledge into a veritable page-turner.
Online contests have also proven very effective at generating interest and engagement on social channels. More than just posting about why you’re so great, you can both gauge the level of knowledge and increase interest in your product or service by running a contest. As a reward for the best responses, you can give away product samples or a taste of your service offering. A lead generation freelancer with social media expertise can help you design these contests to be effective at measuring your targets.
A good alternative to free stuff is to prepare coupons for discounts to encourage raw leads to give you their contact info. Then you can pull them through the sales funnel with other enticements. You will need more catchy text and visuals to present these. A lead generation freelancer will be useful again here.
Hire a Lead Generation Freelancer
Lead generation is a long and often arduous process, as you can see from the examples above. This list of tasks is far from comprehensive when it comes to lead generation, and already it’s quite overwhelming.
What lead generation tasks do you dread facing? Make a list of what these tasks entail and why they are the last thing you want to be dealing with on any given day. Having this information handy will help a great deal when you start looking for someone that you can trust to take over.
You will need all the help you can get if you want to scale faster. Hiring a freelancer for lead generation is your first step to reaching your expansion goals. Are you ready to start pulling in those leads? Set up a meeting with FreeeUp CEO Nathan Hirsch to learn how FreeeUp can help you find the people you need to get the ball rolling today.
Julia Valdez is a professional teacher and long-time lover of the art of words on paper and the stage. She spends most of her time doing freelance content writing and management, community volunteer work with the Philippine Advocates for Resilient Communities, adventuring with the Greenhouse Christian Fellowship, and sharing lots of laughs over little crazy things.