The first steps when getting into pay per click don’t often involve a Google Adwords expert. A business owner will usually do a bunch of research first, looking at what others have done. They know their brand and products best, and will compile a list of keywords. This is a very good way to go since they have, after all, done all the research into those products and the market. A business owner is the foremost expert at this point in terms of what they are selling.
There comes a time, however, when a Google Adwords expert should step in. Pay per click advertising is much more than just what keywords go well with a product. The brand side of things is done, and now comes the technical aspect of getting those keywords to work for the business. A business owner can see and understand the potential of the keywords that they want to target, plus the opportunity to gain more traffic and leads through pay per click advertising. A Google Adwords expert understands how to make this happen.
Should you tackle the pay per click world on your own or should you hire a Google Adwords expert to manage it for you?
Here are three reasons why the smartest move is to get a Google Adwords expert to take care of your pay per click campaigns.
A Google Adwords Expert Saves You Time
You are the business owner, and you probably have more than a few roles to play in the business. You may be heading marketing and taking care of all that entails while running your shop website and marketplace store. Maybe you’re in charge of operations, personally overseeing everything from sourcing to inventory to customer service, all while keeping the company culture and vision alive. You might also be the fire behind all the new ideas that will push your business forward through the next stages. Better than anyone else, you know that there just aren’t enough hours in the day for you to be taking on another time-consuming task.
Pay per click advertising is highly technical and involves a strict process and constant monitoring. Especially if you are going to be running your first real campaign, it will take you several hours a week to get everything just right. It takes a while to get the hang of pay per click. The logical thing to do is to save yourself from this burden so you can apply yourself to tasks that you are already primed for, and that need your particular expertise. Leave the pay per click to a Google Adwords expert who can do the work in a fraction of the time.
Let Them Apply Their Expertise Towards Your Business Growth
A Google Adwords expert knows a lot more than you do about everything pay per click. You have done your research and know a few things, true. A few hours reading through articles and reports and consulting with fellow entrepreneurs, however, does not an expert make. You have enough knowledge to know that you need to start leveraging pay per click and that it will do wonders to boost your business visibility. Let a Google Adwords expert take it from there and use their expertise to efficiently execute your campaigns. Your role here is to arm them with brand and market knowledge and send them off to do battle with the search engine – this is their role. They are prepared for this, and can do it much more effectively.
It Takes Money to Make Money
You may not have a lot to spare and are probably thinking that you can save a few bucks by doing it yourself.
Let’s explore this side of the coin first. Primarily, you are taking yourself away from other important tasks to take on pay per click. Think opportunity cost. What are you risking losing by reducing the amount of time you spend on other tasks, letting them go altogether, or dividing your attention between them and pay per click? Can it justify the money that you will save by doing pay per click yourself? How will your business suffer as a result?
This is where work-life balance comes in. Can you even put a dollar figure on the cost? What effect will the decision have on your personal and family life? Weigh everything carefully. Know what will change in all areas and how this will affect the business and everyone involved.
Now let’s take a look at the other side. You will be paying a Google Adwords expert to get your campaigns set up, to monitor them, and to make adjustments as needed. The expense will be variable to a certain extent, with setup taking the most time and the rest dependent on how your campaigns perform and how much tweaking needs to be done. There’s also seasonal adjustments and tweaks to apply when you are running other promotions. So this is what your commitment looks like. Still, hiring a Google Adwords expert is a good investment in your business.
A Google Adwords expert has a wealth of experience in this area that you do not have. This means savings all around. Billable hours will be lower – a Google Adwords expert will work faster and more efficiently. How much is your time worth? Spend will be maximized – a Google Adwords expert already knows about what is best spent where, when to pause, and when to refocus. How much of a margin are you giving yourself for experimentation with your click budget on each campaign? A Google Adwords expert has developed the know-how through years of running campaigns to make the right decisions for your campaigns. They have the instincts for how to maneuver in the pay per click world, just as you as a business owner have developed instincts about your niche.
You will end up saving a lot of money when you let a Google Adwords expert handle your pay per click advertising. Trust them to do their thing just as you trust yourself when you are rolling in your zone.
Hire a Google Adwords Expert
There’s no time like the present. If you’re ready to get into pay per click advertising, it’s time to hire a Google Adwords expert to help you strategize, select a campaign to start off with, and run that campaign so you can begin to see an uptick in traffic and leads. If you don’t know where to begin, here are a few tips:
- Gather up all the information that you have put together on your targets. Make a nice list of the keywords you’ve found, the market segment that you want to target, and a brief on any brand details that will guide your advertising strategy.
- Start looking for a Google Adwords expert who has experience in your niche. Make a list of the qualifications that you would like the perfect candidate to have, including not just skills but attitude and other personality traits that are important to you. If you need some help in this area, sign up and we can connect you with a few pre-vetted candidates.
- Make the hire and get to work on your first campaign! Observe, test, adjust, then rinse and repeat. When you start feeling the results and are ready to run multiple campaigns, you can also start looking for pay per click assistants who can handle the lower level aspects of your campaigns.
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Julia Valdez is a professional teacher and long-time lover of the art of words on paper and the stage. She spends most of her time doing freelance content writing and management, community volunteer work with the Philippine Advocates for Resilient Communities, adventuring with the Greenhouse Christian Fellowship, and sharing lots of laughs over little crazy things.