Did you know that Instagram now has more than 1 billion users? That number is only expected to grow in the coming years. Needless to say, Instagram is the perfect platform to connect with others and market yourself and/or your brand. But while Instagram is a great platform for engaging your audience, it may be […]
Your website is one of the best platforms for generating leads. However, some visitors need a little coaxing before they turn into actual paying customers. So it’s important to give potential customers an irresistible offer that will convince them to give you their contact information. These offers are called ‘lead magnets’ and when used properly, […]
Knowing how to design a logo is one of the most important skills you need as a graphic designer. Chances are, you’ll find clients who’ll need you to create a logo from scratch or to completely revamp the one they currently have. Regardless of the kind of project, you’ll get, the logo design process largely […]
Every website, every app, and every piece of software people use today has been built by a web developer. As a result, web development has become a very lucrative career path with some web developers bringing in six figures per year. Because a lot our modern lives happen online, web developers are in high demand […]
In recent years, more people are transitioning from typical 9 to 5 employment to pursuing business ventures to become their own boss. If you love working independently and in your own time and if you have a business idea that you want to pursue, then becoming a solopreneur might be the next logical step for […]
Business-to-Business (B2B) companies need to have a unique approach to drive sales from their customers. Since you are catering to the needs of another company, you need to demonstrate how your products or services will give value to your client’s bottom line. Hence, your marketing strategy needs to be focused on convincing your client company’s […]
A business plan is a strategic tool to have for any business. It not only helps you clarify your plans for growth but it also helps you understand your company’s financial needs so you can attract funding from investors, banks, and lenders. Moreover, if you’re just starting out in your business, developing a business plan […]
In today’s tech-driven world, there’s a big demand for technical writers who can present complex information in a user-friendly language that the average reader can understand. Think of your instruction manuals, how-to guides, handbooks, even white papers, technical proposals, online help sections, installation guides, and quick reference guides. These documents provide readers with clear information […]
Amazon is one of the best places to sell your products online. This eCommerce platform boasts of a massive reach of 47% market share in the US and UK and 31% market share in Germany. While it’s a superb outlet to showcase your products, build brand awareness, and sell more, there’s one caveat: there’s also […]
Google Ads is one of the most promising tools for digital advertisers. This pay-per-click platform allows businesses to create online ads to reach audiences who are already interested in the products and services you offer. To help advertisers manage their campaigns, Google introduced Google Ads Editor. This tool offers new functions that can streamline ad […]