eCommerce has been steadily on the rise for the past couple of years, and 2017 told the same story. With behemoths like Amazon and Alibaba leading the way, the industry continued to dominate and is expected to continue to do so throughout 2018.
With thousands of brick and mortar stores closing shop due to eCommerce’s disruption, it’s no surprise that entrepreneurs have their eyes set on the buy online/order fulfilment business.
If you’re one of these entrepreneurs, one of the things you need to keep in mind is that consumers are continuously evolving. Strategies that worked in 2017 may no longer be as effective and profitable come 2018.
Buyers are now a lot smarter and more difficult to please. They’re hard to win over and even harder to keep. They’ll have higher expectations, and if that’s not complicated enough, the competition will be a lot tougher as well.
So before you jump in, it would be advisable to do further research and get all the help you possibly can. 2017 saw several business owners thrive by hiring virtual assistants whose skills provided eCommerce businesses with a much needed boost.
With a different set of trends expected to unfold in 2018, it is necessary to hire VAs who can help you take advantage of such trends. Though it may cost you a bit more than doing it yourself, getting people on board who have the following skills will not only help you free up your time, it will also help you sell more product and gain a bigger following in the process.
Here are 6 eCommerce Vas that you should hire to give your business an edge in 2018:
Gone are the days when people viewed websites on desktop computers. More people today surf the internet and do online transactions on mobile devices likes smart phones and tablets.
By hiring a responsive web designer, you only need to have one website created that is cross-platform and adaptive to any screen, big or small. This saves you time and money and ensures that potential buyers are able to view your online store just as they would on desktop.
This is crucial because people are busy and do almost everything on the go. It would be a huge disadvantage to you if they had to wait to go home before they could view your site instead of navigating through it while sitting on the train or during their lunch breaks.
2. Inventory/Order Manager
It would be a total turn off for a consumer to go to your store to order an item, only to find that it’s currently out of stock. You’re not only going to lose sales, you’re also going to lose customers. With a reliable inventory manager working with you, you’ll be able to prevent problems like this from happening.
You wouldn’t want to have an overstock of products that don’t sell, either. This makes having a hardworking and efficient inventory manager essential if you really want your eCommerce business to thrive.
3. Content Marketer
In today’s marketing world, content is king, and for so many reasons. It is through great content that you are able to add value to your products and increase traffic and engagement. You need this to generate new leads and eventually, convert them to sales.
A content marketer is one of the most important people you need to have on your side because this is how your potential customers find you. By producing great content, you’re able to draw people to your store, which is really all you need for them to start noticing your products and buying them.
4. Social Media Marketer
Content would be useless if no one were there to see and read it. This is why having a social media marketer partner with your content marketer makes for a lethal combination.
Social media has become a big part of people’s lives. We can literally be on social media for 24 hours with our mobile devices enabling us access wherever we are. It would be a shame not to be able to take advantage of this fact.
By having someone who can implement an efficient social media strategy, you’ll be able to get more eyes on your products. This means even more potential customers and sales.
5. Video Designer
Product videos are expected to make a huge statement come 2018, which is why having a creative video designer is something you should be looking at as early as today.
By getting the services of someone who has the ability to create short videos that tell a story and connect with your potential customers, you will be better able to increase both your products’ value and sales potential.
It’s an alternative approach to marketing products that you should definitely invest in!
6. Native Ads Expert
People don’t want to be sold to, and with consumers becoming smarter, it has become more difficult to advertise. People are now able to easily determine when they are being marketed to, which is why native ads is slowly becoming the go-to method when it comes to advertising.
By hiring someone who has the creativity and marketing savvy to create native ads, you’ll be able to bring your products in front of your audience without them knowing that they’re actually looking at an advertisement.
It’s a clever approach that not everyone can pull off. With a native ads expert working with you, you’ll have a valuable asset that can make your business profitable by creating ads that don’t look like ads.
2017 can probably be considered one of the best years for eCommerce, but with the advances in technology, each year will always have the potential to outdo the previous one.
With 2018 just around the corner, new trends are expected to sprout and it will be in your best interest to stay on top of things so you can take advantage of these trends.
The list of VAs we provided you should help you and your business cope with these upcomimg trends. By hiring people with the skills mentioned, you should be able to run your business smoothly and see the profits come in.
We’d like you to grab a pen and paper then make a list of all the aspects of your eCommerce business that you think didn’t do well in 2017. Look at these as rooms for improvements.
Categorize each of them according to the skills we mentioned above. If you still haven’t hired eCommerce VAs that cover those skills, we recommend you sign up as one of our clients so FreeeUp can help you hire the right person.
Noel Rosos is a personal development writer, motivational speaker, entrepreneur and founder of Life’s How You Live It, a personal development blog dedicated to helping people live the life they’ve always dreamed of. He is also a writer/contributor for Arianna Huffington’s wellness site, Thrive Global. He is an affiliate marketer, a full-time husband and father, and a self-proclaimed FAILUROLOGIST.