Whether you’re running an offline or online business, site traffic will always be one of the most important metrics business owners should look out for.
Having an online presence is never going to be good enough. You’ll need site visitors not only to sell more products but also to keep your stay relevant and keep the business running. This is the reason why a well-thought of and carefully-planned marketing strategy is essential.
With a bunch of tasks to do to implement this plan, however, you’ll need the help of a marketing virtual assistant to ensure that everything’s covered.
How can a marketing virtual assistant help boost traffic to your site? Here are the ways.
1. Get Active on Social Media
When it comes to driving traffic back to a website, social media will always be on top of any marketer’s list. Not only is it an effective way to expand your reach, but it is also free, which makes it all the more worth trying.
Having a social media presence has become a basic requirement for businesses these days but sharing content isn’t going to cut it. A marketing virtual assistant can help you stay active on social media by promoting content, joining groups, answering questions, and engaging your audience.
If you want to increase your site traffic, you need to put the word “social” into action. That’s what social media was created for, anyway.
2. Start a Blog
Starting a blog is a surefire way of attracting more traffic back to your website. People are always on the lookout for fresh content that will help them solve a problem, something a blog can do for your business.
Blogging is also a good way of keeping your audience engaged. If they love your content enough, they will voluntarily share it with their peers, giving you a fresh set of eyes and additional traffic in the process.
Having a marketing virtual assistant gives you the luxury of having someone who can write engaging content for your brand. It also allows you to have someone who can create content on a regular basis, keeping your audience engaged and updated.
3. Consider Guest Blogging
Contrary to what other marketers and internet folks are saying, guest blogging is not dead. In fact, it’s still one of the most effective ways to drive traffic to your website and help build your brand in the process.
Just make sure that the virtual assistant you hire complies with the blog guidelines set forth by the blog owner so your brand can secure a spot and get introduced to that blog owner’s legions of followers.
A marketing virtual assistant can also reach out to more authority blogs so your brand can get more opportunities to pitch a guest post. The more blogs your brand can write for, the larger the audience you can reach.
4. Invite Others to Guest Blog on Your Site
Just as efficient as guest blogging is, inviting other bloggers to guest post on yours is an equally effective way to generate traffic. What makes this tactic produce good results is that bloggers tend to share a link to their guest article. This could bring new readers and followers to your site.
A marketing virtual assistant can help identify reputable bloggers who write top quality content. They can also take charge of sending them invitations and building relationships with them because guest blogging is a two-way street.
5. Diversify Content
While establishing brand identity is important to business success, mixing it up from time-to-time can make a big difference by making your content appealing to different kinds of readers.
Whether we’re pertaining to format, length, or content type, a marketing virtual assistant should be able to help you diversify what you share to your audience. They can write with a slightly different tone, use videos, or promote infographics so you can attract various kinds of readers to your site.
6. Build a Community Around Your Site
People love speaking their minds especially when the topic is something they are passionate about. A marketing virtual assistant can help implement a commenting system like Disqus or Facebook comments where people can freely exchange ideas.
They can also establish forums where visitors can ask questions and discuss topics they are interested in. You can also have the virtual assistant participate, moderate, and manage these forums so you can create an environment for healthy conversations and encourage more people to join.
7. Publish Content on LinkedIn
LinkedIn is no longer just a website for finding work. Considered the world’s largest professional social network, the site has also become a reputable publishing platform, making it all the more important to publish content there on a regular basis.
This is another task a marketing virtual assistant can handle for you. By creating content that’s suitable to LinkedIn, your site will generate more traffic, and you’ll optimize your profile in the process, which will lead to more attention and visits to your site.
8. Respond to Comments
One way to keep visitors coming back and get them to keep sharing your content is to give them the attention they need, particularly in the comment section.
Whether it’s from a blog or a social media site, responding to comments in a timely manner can go long way in attracting more traffic back to your website.
You obviously can’t wait all day for readers to drop a comment on any of your content, but with the help of a marketing virtual assistant, you will be able to respond immediately no matter the time of the day.
Having a highly-engaging and provocative blog post will amount to nothing if the article goes unread. Without a catchy and compelling headline, this may just be the result you’ll get.
Headlines are without a doubt one of the most important parts of written content, just as a good caption is to your social media posts. It’s what catches a reader’s attention (besides the image) and what makes people want to continue to read on and finish the blog post.
It also sparks people’s interest especially when they see them in web searches. A marketing virtual assistant should be able to help you identify the right headlines for your content. They can even continue to improve them until they find the right headline formulas that will bring in more visitors to your site.
10. Email Marketing
There’s no question about the efficiency of email marketing, which is why it is one of the longest standing marketing tactics to date.
Keeping an email list and constantly nurturing leads still delivers great results. A marketing virtual assistant can help you not only maintain your email list but also write newsletters and drip emails. They can even send these emails manually or automatically to ensure that you get your message across.
It’s a reliable way of inviting more traffic to your website, making it essential for every business to have.
11. Link Internally
Internal linking doesn’t usually get the recognition it deserves, but the truth is, linking internally can be beneficial not only for SEO but also for your readers.
This is the reason why looking out for opportunities to link internally is essential. It will encourage your readers to continue to navigate through your site. The more links a reader clicks, the longer they stay on your website. The more articles they share externally because you helped them discover your other posts, the more site visits you’re bound to get.
When it comes to the online world, visibility and discoverability are key. One way to ensure that your website has both is to keep it search engine optimized.
SEO is very much alive and its value has never been so important to bringing more eyes in front of your site. It’s a good practice that you should keep doing if you want more people to learn about your business.
With a virtual assistant taking care of image alt texts and meta descriptions, your site will consistently appear in web searches and become easier to find.
13. Target Long-Tail Keywords
If you want your website to rank high and appear on the first page of web searches, doing keyword research is a must. It’s one of the oldest tactics in a marketer’s playbook, but if you want better results, targeting long-tail keywords should do the trick.
It should be noted that long-tail keywords account for a majority of web searches. If you’re not targeting them in any way, you’re missing out on the potential benefits it has to offer.
Pay per click or PPC was created for the sole purpose of bringing in more traffic. By paying a certain amount for every click on your ad, you are giving more people the opportunity to see your brand and what you have to offer.
Getting a virtual assistant to identify your target audience will allow you to not only reach more people but also to get quality clicks. This will help you save more money while getting the bang for your every buck.
15. Paid Ads
Paid ads are a surefire way of bringing in more traffic to your business. Whether you do it on Facebook, Google, or YouTube, an airtight sales funnel guarantees great results.
To get the most out of your budget, a virtual assistant can help you come up with high-converting landing pages that will convert traffic into leads and eventually, paying customers.
16. YouTube Video Marketing
YouTube has proven to be a powerful medium when it comes to attracting traffic. The fact that it’s second to Google as the best search engine in the world speaks volumes about its ability to reach people.
With that being said, it is understandable why more people are leveraging this platform. By getting in front of the camera and creating videos about the products and services you offer, you are establishing yourself as an expert.
With the help of a virtual assistant, you can make these videos more attractive and interesting with proper editing and promotion. By doing this, you’ll be attracting more visitors and engagement than you ever did before you had a YouTube channel.
A webinar is a powerful marketing tool simply because it allows you to shoot two birds with one stone. By conducting a webinar, you are not only increasing the amount of traffic your website gets, but you’re also giving your business the opportunity to gain leads that you can eventually convert to sales.
Holding a webinar also establishes you as an authority in your niche, which is another way to drive more traffic to your website.
18. Lead Magnets
One way to increase awareness about a product or service is to offer your audience a lead magnet. This can be in the form of ebooks, checklists, and cheat sheets, to name a few.
Offering a lead magnet is a great way to add value while generating traffic and interest in the process. Marketing virtual assistants can definitely help create such items — which should be consumable within 15 to 30 minutes for them to be effective.
19. Influencer Marketing
Influencer marketing is fast becoming the go-to method for boosting one’s following and traffic. With the help of influencers from across a variety of social media platforms, you can get your message across to their legions of followers.
What this does is put your business in front of fresh eyes while expanding your reach at a much quicker pace. While such a tactic will cost you a certain amount of money, the returns are more than worth it considering how easy it is to get back what you paid out.
20. Answer Questions on Quora
There are so many reasons why signing up for Quora should be on your to-do list. Not only is the platform free, but it is has a wide audience that you can leverage just by answering questions.
A virtual assistant can easily do this for you. With proper guidance, they should be able to search and answer questions relevant to your business. All they have to do is answer these questions thoroughly and drop a link that points back to your website.
Reddit is another popular platform that has a wide reach that a virtual assistant can take advantage of. Like any of the other social media platforms, getting active, constantly engaging, commenting and posting are just some of the ways to leverage it.
By slowly building a reputation through premium quality and consistent posts, you’ll be able to increase the amount of traffic your website gets.
When it comes to boosting traffic, the key is to increase awareness about your business and the products and services you offer. A good way to do this is to create infographics based on facts and studies that are relevant to your niche.
To leverage the power of infographics, have a marketing virtual assistant who can create and design one that is of good quality and informative at the same time.
23. Use videos and images
People’s attention spans are getting shorter nowadays. To grab their attention and keep them interested, you need to present them with visuals like images and videos. Otherwise, they will choose to go somewhere else.
A marketing virtual assistant can help you source images and videos that are relevant to the content you put out. This will help invite more traffic to your site, because let’s be honest, you’d rather read content with visuals than without.
24. Monitor Your Analytics
One of the ways to identify if your marketing strategy is working is by regularly monitoring your analytics. It’s important to understand what you’re doing right and what you’re doing wrong so you’ll know the adjustments you need to make.
Google Analytics is a rich source of data on just about anything that has something to do with your site. You’ll be able to learn which pages drive the most visits or which demographics your visitors belong to. This information will help you identify the kind of content that suits your audience.
25. Research the competition
Part of building a strategy is knowing what works for your competition. It’s important to understand what content they use and how they use it so you can incorporate their successes and avoid their mistakes.
A virtual assistant can do thorough research on your competitors so you can have a better idea of which style can get you more visits and followers. This will also allow you to be more creative with the kind of content you come up with.
A marketing virtual assistant has a lot to offer especially when it comes to driving traffic to your website. Traffic is the life force of any online presence. With a variety of tactics and strategies to implement, getting help from an expert is exactly what you need.
If website traffic is proving to be a problem for your business, we would recommend that you to take note of the above then start looking for a marketing virtual assistant who can help you carry them out.
To find a pre-vetted marketing virtual assistant, sign up as a client on FreeeUp.
Noel Rosos is a personal development writer, motivational speaker, entrepreneur and founder of Life’s How You Live It, a personal development blog dedicated to helping people live the life they’ve always dreamed of. He is also a writer/contributor for Arianna Huffington’s wellness site, Thrive Global. He is an affiliate marketer, a full-time husband and father, and a self-proclaimed FAILUROLOGIST.