Hiring a PPC freelancer can be an effective marketing strategy for your business if you are looking for fast results. Paid advertisements will always be a vital part of running an e-commerce business. It is a risk worth taking considering how competitive the online world is. Getting a specialist to run your ad campaigns is a sure way to get the most out of your money.
PPC and its Importance
Paid Search Advertising, otherwise known as Pay-Per-Click (PPC) Advertising, targets your audience through the use of search engines. As the name implies, you only pay when someone takes action on your ad (i.e. when someone clicks it and is redirected to your website), which makes it cost-effective. It aims for the right customers using SEO, and the pay-per-click mechanism allows you to only pay for the ads that work.
PPC specialists are your money-makers and they are most definitely worth hiring. Let’s look at a day-in-the-life of these diligent workers. Here is a list of some of the most common marketing tasks and how a professional PPC freelancer can help optimize your ad campaigns.
This is the bulk of the work description of every PPC specialist. Setting up and managing PPC campaigns involves a lot of tasks including:
- Researching competitors
- Whitelisting high-performing sources
- Keyword research
- Ad review and testing
- Monitoring campaign performance
- Creating reports
Checking Budget and Changing Bids
Monitoring project performance also entails having to adjust targets depending on the metrics. Probably the most important part of managing a PPC campaign is monitoring spend and conversions. An experienced PPC freelancer can decide which metric to focus on and how to make adjustments.
Example: If your campaign is anticipated to overspend, you can decrease keyword bids to lighten your budget. If you are losing on conversions, you can reallocate your budget to top-performing campaigns and raise keyword bids.
Monitor Underperforming and Negative Keywords
Every two weeks, a PPC specialist runs a search query report (SQR) to find irrelevant terms and add them to the negative keyword list. Knowing which keywords to eliminate prevents unsure customers from clicking your ad, therefore increasing conversions. The same is true for pausing underperforming keywords to boost performance.
Apart from focusing on the negative, PPC freelancers are also adept at using tools to monitor strong competitors for possible keyword additions. New ad groups are built and continuous testing is done throughout the process.
Staying Updated With the Latest Trends
The world of digital advertising is ever changing. PPC experts make it a habit to read industry-related blogs to keep up to speed. Signing up for newsletters and scanning online resources are tasks they do regularly as part of their professional improvement. They are therefore always on top of new trends that could influence your campaign, and they use this knowledge to improve campaign success.
Keeping You in the Loop
As the business owner, you need to know what’s happening in your business. PPC can be very complex, and chances are, you aren’t very well-versed in this technical area. PPC experts have the knowledge and experience to take care of all the details, and they will also be able to give you regular updates that you can work with, without having to learn the ins and outs. Whether for presenting summary reports, giving trend updates, explaining a new strategy or even just answering simple questions, PPC freelancers will be able to tell you what you need to know to make important decisions regarding your advertising strategy.
Why Should You Hire a Freelancer for Your PPC Campaign?
For a more in-depth discussion of the importance of investing in PPC, here are six good reasons why you should hire a PPC freelancer for your business.
1. PPC Advertising is a Focused Trade
Digital advertising is a specialized trade and PPC is even more complicated. It can be overwhelming for someone without the proper background.
Take Amazon, for example. This retail giant has set the standard for e-commerce platforms and running online businesses. Their advertising platform, best known as Amazon PPC, has been around since 2012 and has been evolving continuously. It has paved the way for businesses to rank in top positions on the Amazon search results.
The ever famous Google is known for its user-friendly products. Its PPC advertising, the Google AdWords platform, is really complex. Even with an expert, results won’t happen overnight. However, the process of setting up the whole campaign from writing crafty headlines to finding the right keywords is a true and powerful skill.
2. SEO is a Slow Craft and a Tricky Process
A freelancer who is familiar with SEO strategies is important to your PPC campaign. Finding the right keywords to pinpoint your target audience is a challenge. This is especially true because market research can be vague and buyer habits constantly change. Optimizing with the right keywords can help speed up your cash flow.
Hiring a PPC freelancer will help you better deal with the nitty-gritty details of your ad campaign. They will answer your questions such as whether to use acronyms versus spelling out words in your ads and whether you should use singular or plural form keywords.
3. Ads Need Creative, Catchy Titles
Apart from being knowledgeable in SEO, PPC freelancers are also talented advertisers. Writing advertising copy is different from writing other forms of content. It has even become more challenging today considering the competitive nature of ad campaigns.
The craft of writing persuasive ads is unique. Only PPC experts are able to create text that is focused on getting the audience to click on ads. The most talented ones are able to convert these clicks into sales on your store.
4. PPC Experts Posses the Right Tools and Experience
Some of the essential instruments of a PPC professional are tools used for tracking and keyword analysis. The price of paid software is expensive and learning how to use them is even more costly. An experienced PPC consultant knows how to use high-functioning analysis tools. More than this, they know that these professional tools are much better than the free ones since they offer more features, allowing them to truly optimize your SEO and PPC campaigns. If you hire a PPC freelancer, you are assured that the person working on your ad campaign knows what resources are best and how to maximize them to achieve the desired results.
5. PPC Experts Do Comprehensive Monitoring of Your Campaigns
Setting up and running a PPC campaign is time-consuming with all the tests and reviews happening. In addition to keyword listing, research, writing, and creating summary reports also comprise a big chunk of your PPC manager’s time.
Monitoring a PPC campaign is more than just observing changes in metrics and foreseeing trends. A PPC expert is able to adapt to emerging trends and make the necessary updates. If they are one step ahead of your competitors, they will aim to influence these trends to sway in your direction in the future.
6. Digital Advertising is their Niche
Pay-Per-Click advertising is their area of expertise. You can ask them about everything you want to know about PPC and they will deliver answers plus results. These freelancers are the rockstars of your business. Despite the dynamic and forever changing methodologies of giants like Amazon and Google, they invest in themselves and study to learn the newest developments.
Every ad campaign is unique and a PPC freelancer will design one that is fit for your business. Ultimately, they will execute this plan and hit your goals better than anyone outside the field could.
Online advertising has been and will continue to be a fundamental part of every business’s branding strategy. Setting up PPC ads may seem easy. However, do not take the chance of losing boatloads of money just because you tried to run your first campaign on your own. Hiring an advertising professional is one of the best decisions you will ever make in your career as a business owner.
Check how many of the tasks outlined above apply to your business. Once you’ve decided to hire a PPC freelancer, check out FreeeUp. They have Amazon PPC freelancers who are pre-vetted – assuring clients that they will get to hire workers from the top 1% of the industry. Sign up as a client and request for a worker to access the FreeeUp platform.
Lailah Paredes is an engineering student, creative entrepreneur, and a self-confessed island girl. As a travel junkie, she loves experiencing different cultures and sharing them through her writing. Read about her travels across the beautiful islands of the Philippines at her blog laieatsandtravels.tumblr.com.