The digital age is here to stay and continues to evolve and grow. If you are an online business owner or incorporate any type of online marketing or promotion for your business, you probably know that the trends are moving towards video. Video has become one of the most popular ways to build a brand that people trust, show people why they need certain products and building a social following. People like video. They want to be shown instead of told.
Video is quickly becoming the marketing tactic with the best return on investment. Studies have shown that shoppers who see a video are almost twice as likely to buy. Other studies have proven that companies who use video see an increase in revenue of 50%. Video will continue to be a major driver in the years to come.If you aren’t using video to promote or build your business, you are definitely leaving money on the table each month.
If you are a business owner who is just beginning to dabble with video, you may find it overwhelming. Just like anything else, you must develop the skills of creating and using videos. Or do you? In our online world, you can hire a video editor freelancer to do most of the work for you. There is no need to invest your valuable time learning and testing a new skill set. All you need to know is how to hire, get estimates and work with a professional online video editor freelancer.
Here are the essential steps you need to take in order to find the best freelancer and kick start your company’s use of video. After all, don’t you want to see that huge return on investment?
Interviewing a Video Editor Freelancer
With thousands of freelancers and remote workers available online, you may wonder how to narrow down your search to find the perfect video editor freelancer for your business needs. And that is an important question which will vary greatly based on your specific needs, budget and timeline. The truth is that you can find many qualified remote workers, but they aren’t all the best fit. In order to find the best freelancer, you will need to interview potential candidates.
Before you interview, decide exactly what it is you are looking for in a candidate. What skills do you desire? How experienced should they be? What level of formal education or certificates should they carry? What type of personality and time management skills are you looking for? The more detailed you can be here, the less time you will waste interviewing candidates who don’t meet your criteria. Once you have the perfect person in mind, create a detailed project description so that you attract that very person.
Once you have a short list of ideal candidates, you can start the interview process. Come up with a list of interview questions for the potential video editor freelancer you are interviewing as well as having an idea in mind on how you’d like them to answer the questions. This will help ensure you make the most of your time and hire the best online worker.
Hiring a Video Editor Freelancer
Once you have decided which video editor freelancer you would like to hire, it is time to make it official. If you have found a freelancer through an online hiring platform such as Freeeup, the hiring process will likely be relatively straightforward and pain free. If you have hired outside on your own, you may need to consider covering yourself legally with a contract.
Once you have officially hired a video editor freelancer, make sure he or she is set up with all of the tools, resources and onboarding needed to get started right away. You will want to personally meet with the new worker through video or phone to welcome her and let her know exactly what to do. This is a great time to also reinforce your expectations regarding deadlines, communication and quality of work. Give the new video editor freelancer a chance to provide feedback to you as well. You hired an expert for a reason so listen and accept feedback readily.
Creating a Plan
Every project needs a plan, and that is especially true when working with a brand new freelancer on an important aspect of your company. Video has the potential to take your business to a whole new level so you don’t want to take it lightly. You want to plan it out and ensure the work gets done in the best way possible.
In order to do that, you will want to have a virtual sit down with the new video editor freelancer and create a plan. You will want to detail out the following:
- Scope of work (how many videos, what you would like to see included, prep time etc)
- Estimate of hours and delivery date (how long will this project take and when will it be delivered as a completed task?)
- Schedule (when will the work start, what are the project milestones, how often will you provide feedback etc)
Again, the more detail you put into your project plan, the happier you will be with the result and the happier the video editor freelancer will be working for you. Leave nothing ambiguous or vague. Get detailed and create a plan that exactly lines out what you expect to see as an end result. The business owners who plan properly will often see the best return on investments.
And if it doesn’t go perfectly the first time? Use this as a learning opportunity. What can you do differently next time to see a better result? Create a process and tweak it over time until it is exactly suited to your needs.
So, that means that the success of your business may just depend on whether or not you use video effectively. By hiring an experienced video editor freelancer, you can have professional videos making sales for you and skyrocketing your success in no time. When it comes to such an important marketing strategy, skip the “do it yourself” and go straight to set up professional. Hiring a video editor freelancer doesn’t have to be complex or overwhelming. Follow these steps outlined above and enjoy the success and dollar signs that follow.
Melissa Ricker is a nuclear engineer and a professional freelance writer specializing in career growth, technical writing and online entrepreneurship. She writes a blog, Engineered Motherhood, for working mothers who need help balancing career growth and time management.