The beauty of an eCommerce store is that you don’t have to rely on customers to walk in off of the street to purchase your products. You can reach millions of people while they surf the internet from the comfort of their homes. But how do you reach them? How will you drive them to your website so that they can make that purchase?
The answer is simple: you advertise to them right where they spend most of their time. Facebook! Facebook ads work, and the return on investment is typically high.
How to Get Started with Facebook Ads
Facebook is wildly popular with almost every age group, demographic and social standing. If you put an ad out, it can reach millions of people. But it isn’t quite that simple. Facebook actually wants to help you get a higher return on your investment, and their ad structure allows you to fine tune your audience until you find your own unique sweet spot.
Define your budget.
The first month of Facebook ads is all about gathering data. While you don’t want to go crazy, you do want to invest enough money to narrow down your search for the second month. At the end of a month, you will have enough data to tell you where you should focus your efforts.
Define your buyer’s persona.
While you are technically able to reach millions and millions of people through Facebook advertising, you typically are not going to want to reach them all. If the products you sell are geared for women in their thirties and forties, why would you want to spend money sending your ad to a man in his sixties? Spend some time thinking about your ideal customer. What do they like to do for fun? Where do they work? What is their annual income? By narrowing down who is likely to purchase your products, Facebook can find the exact people who are likely to buy from you! It is brilliant.
Choose your objective.
Facebook advertising can do many things, and the strategy that works for someone else might not suit your goals. For example, are you trying to build awareness of your store first or sell a product first? For some businesses, it works best to gain leads through a free offer and then nurture those leads until they make a purchase. With others, cold leads turn into purchases right away. It will depend on your specific business and target audience. Don’t worry if you are not sure right away. This is something you can experiment with. The more data you have, the more powerful your ad campaign can become.
Data is your friend, so use it wisely.
Dive deep into the analytics of your ads. See if you can narrow down your target audience even further. Who is clicking on your ads? Where do they live? What do they have in common? Run a video ad versus a picture ad. Which one performs better? Change up the wording of your copy.
Convert, Convert, Convert.
Once you figure out how to get people clicking on your ads, make sure you are selling your product and company. Build out landing pages, use high quality photos and copy that appeal to your ideal customer’s persona. Don’t make the mistake of investing money into Facebook ads and then lose your potential customers.
Call in the Experts
Facebook advertising is almost like an art form. There are so many moving parts and a lot of data to process. Luckily for you, there are people who are Facebook advertising artists. They have learned the ins and outs and know exactly what to do and how to do it. If you are looking to get a quicker and potentially higher return on your investment without having to dig into the analytics yourself, consider bringing on a pro to run your ads for you.
FreeeUp has Facebook advertising gurus ready to come on board your team and drive traffic and sales to your site. They will be able to set up your ad campaign and tweak it through time to get you quick results. These experts can build out your landing pages and guide the language in your sales funnel. They know what works and what doesn’t work. You don’t have to figure it out alone!
Facebook Ads are a powerful tool when it comes to driving traffic and sales to your eCommerce store. While it does take some testing and iteration, the return on investment is high. If you are committed to growing your online eCommerce business, there are millions of people browsing Facebook right now waiting to see your ad. Don’t leave potential customers behind. Reach out to the experts at FreeeUp and get your ad campaign started today.
Melissa Ricker is a nuclear engineer and a professional freelance writer specializing in career growth, technical writing and online entrepreneurship. She writes a blog, Engineered Motherhood, for working mothers who need help balancing career growth and time management.