FreeeUp CMO Connor Gillivan was a guest on The Scott King Show this past week on How to Hire Digital Marketing Experts.
Scott and Connor discuss the ins and outs of running marketing for FreeeUp in this episode. They go through the different tools and processes that Connor has been using to build the business, recruit contractors, and connect with businesses that are looking to hire freelance marketers.
Connor describes his beginnings and how he became a serial entrepreneur who is also an expert in eCommerce online hiring. He co-founded his first eCommerce company on Amazon with a college schoolmate. They together ran the company out of a dorm room starting in 2009 and have since scaled it to sell over $20 million.
The business grew rapidly, and Connor and his partner Nathan Hirsch started to look at outsourcing to take care of the many tasks that they could no longer handle themselves. From operations to marketing, they searched for the right freelance contractors on several popular online hiring hubs. Through all the trials and successes, they both became experts at hiring online. They knew there had to be a better way to get great online workers, so they founded FreeUp in 2015.
FreeeUp in an online hiring marketplace that specializes in workers who are skilled at the various tasks involved in eCommerce, including digital marketing. FreeeUp is an innovative and increasingly popular network where business owners can hire reliable remote workers without having to spend hours on the tedious recruitment and interview process. FreeeUp serves over 2,000 online businesses and is quickly becoming a favorite destination to hire online.
Get in Touch with Connor
Click here to listen to the full episode on thescottking.com and learn what Connor has to say about hiring online freelancers to take care of your digital marketing needs. Here’s a sneak peak at a few of the questions they covered:
- What have your customers compared your service to that of other networks?
- Are you teaching FreeeUp clients how to recruit?
- How do customers find you today, and what does your customer retention look like?
- What do your day to day activities as CMO look like?
- What projects are on your calendar through the rest of the year?
- What does your branded search look like? What are you doing to build your brand?
- How have you utilized referrals and how us it working for you and your referrers?
Don’t forget to check out Connor’s blog, ConnorGillivan.com, where he shares his knowledge about starting eCommerce businesses, growing as an entrepreneur, and navigating the startup world. Check out his best selling book as well, Free Up Your Business: 50 Secrets to Bootstrap Million Dollar Companies. The book is filled with the secrets that he and FreeeUp CEO Nathan Hirsch learned over the past 7 years that they have been working together on their Amazon store Portlight, and gives the steps that entrepreneurs can take to scale their businesses to pull in over $1 million.