The FreeeUp Story
2015: Frustration With Other Hiring Marketplaces
Nathan and Connor built their first eCommerce business to sell over $25 million online, but they continued to run into turnover and lack of time for growing the business.
They used all of the top hiring marketplaces available to recruit, interview, and hire freelance talent, but it was never a fully optimized experience. They longed for a marketplace where the freelancers were already vetted and they knew they could find someone reliable quickly.
2015: The Ah-Ha Moment
In mid 2015, Nathan and Connor had an ah-ha moment where they decided that they wanted to build a better marketplace for business owners. They decided to start building a marketplace that they had always wished they had for themselves.
Their new marketplace would (1) pre-vet all freelancers and only allow the top 1% into the network (2) offer a hands-on experience for clients (3) eliminate freelancer profiles (4) make the matching process between the client and freelancer FAST.
2016: Conquering the Amazon Landscape
With an expertise in selling on Amazon.com, Nathan and Connor spent the first year gaining popularity within the Amazon seller community.
They recruited top Amazon freelancers from all over the world, pre-vetted to find the best, then made them available to hundreds of Amazon sellers looking for freelance help to grow their businesses.
In FreeeUp's first year of operations, it became the TOP marketplace for hiring Amazon freelancers online. The company continues to uphold that reputation within the Amazon seller community.
2016: Expanding Into Everything Ecommerce
After seeing rapid growth within the Amazon seller community, Nathan and Connor expanded the companies services to all eCommerce companies.
In mid 2016, FreeeUp started adding eCommerce experts and freelancers to the marketplace further catering to all eCommerce companies selling anywhere online (Shopify, WooCommerce, BigCommerce, Walmart, Jet, Rakuten, eBay, etc.)
2017: Adding Digital Marketers and Web Developers
With the FreeeUp community buzzing, Nathan and Connor started adding digital marketers and web developers/designers to the marketplace out of demand from clients.
2017 brought rapid growth for the marketplace taking total freelancers on the network up to 800+ and clients hiring through the marketplace to over 5,000.
2018: Offering Everything to Everyone
As Nathan and Connor started 2018, they created a goal to become a household name for businesses and entrepreneurs offering a BETTER solution to hiring freelancers online.
Today, the FreeeUp Marketplace offers over 85 different skill sets across a variety of disciplines for $5 to $75 per hour. Businesses from any industry can utilize FreeeUp for skill sets that they need to hire for their business. And the hands-on experience continues to hold up from the early days of the business.
2019: Expanding to New Markets
With lots of momentum, Nathan and Connor started 2019 with big goals of improving the FreeeUp software experience and expanding into the digital marketing industry.
In 2019, the FreeeUp team launched fixed pricing on the marketplace, released a new software redesign, started partnering with high level digital marketers, and continued to hire internally to strengthen the growth and operations of the platform.
2019: Acquired by The HOTH
After an exciting year of growth and expansion, the FreeeUp team was approached by one of its clients, The HOTH, expressing interest in acquiring FreeeUp.
Though an extremely difficult decision, Nathan and Connor ultimately decided that the acquisition was the absolute best for the future of the FreeeUp Marketplace and for all clients, freelancers, and partners involved.
The FreeeUp Marketplace will continue to grow and prosper in 2020 under the new guidance of The HOTH team. The HOTH team is 100% focused on keeping the core components of FreeeUp the same while adding their marketing and operations expertise to grow the company to new levels.