Blogging has become more than just an online journal over the years. In fact, it has become one of the most powerful tools in increasing site traffic.
Business owners recognize this fact that according to a 2017 statistic published by the Content Marketing Institute, 76% of B2B marketers run blogs. Blogging was also considered the most used marketing tactic according to the LinkedIn Marketing Community.
There is no doubt that blogging has the ability to boost website traffic but how does it work exactly?
As a business owner, it’s a wise decision to hire a prolific and experienced freelance blogger. Not only are they great at writing, they also know every trick in the playbook when it comes to increasing traffic.
Blogging is not just about writing and publishing content. If you want to use your blog to increase traffic and engagement on your website, there’s more to it than just putting all your ideas on paper.
Below are some of the ways freelance bloggers help increase your website traffic:
1. Creating blog articles
Writing is every freelance blogger’s cup of tea and though some may specialize in certain niches, most of these bloggers are versatile enough to write about almost any topic they are given.
Creating blog articles isn’t as easy as it looks. It requires research and experience to put together a well-written and value-packed narrative that readers will appreciate and learn from.
Writing an article is one thing, but writing an engaging and share-worthy one is another. It takes skills and experience to come up with content that readers will enjoy and get value from.
This gives your site the opportunity to gain more traffic and engagement which search engines love.
2. Optimizing articles for SEO
Nowadays, writing content for a specific audience won’t be enough. Apart from your target readers, your content should also look to satisfy search engines because great content won’t amount to anything without people to read it.
Though most people tend to dismiss SEO as something unnecessary, the truth of the matter is, IT IS especially when you’re trying to grow your brand and gain more audience.
Placing keywords strategically across content is something a freelance blogger can deliver. By hiring freelance bloggers, you’re not only publishing great content, you’re also posting content that ranks high on search results.
People rarely go beyond the first page of search results nowadays. If your blog post can make it to the first page, you’ve got a bigger chance of being seen by more people.
3. Pushing on social media
In this day and age, there’s hardly a soul who’s not on social media. In fact, most people are on social media the majority of the time that it has become a major influence in just about every decision there is to make.
From the choice of clothing to the type of business to invest in, social media has become an effective marketing tool that business owners have learned to use to their advantage.
A freelance blogger’s tasks aren’t limited to writing content. These VAs understand the advantages that social media brings. They know how to push content out to social media in a way that attracts more readers and engagement.
Blogging today isn’t just about writing. If you want to take your business to the next level, you need to have someone who knows how to market content strategically across social media because that’s where the majority of the people are today.
4. Improving the design of the blog
People have the tendency to become lazy even if all they have to do is point and click. A poorly-designed website can easily drive people away and this is one of the great things a freelance blogger brings to the table.
Not only do bloggers know how to write awesome content, they also understand the psychology behind it. When it comes to content marketing, every minute detail counts.
If it will take readers more than five minutes to find what they’re looking for, it won’t be surprising to see them leave before they even see your content. Bloggers understand these things which is why they help your blog stand out by giving your readers a great experience.
They help make your blog reader-friendly and easy to navigate. This makes people stay longer than going away after reading one blog post.
5. Creating attention-grabbing headlines
A headline is the first thing a reader sees whether they do a web search or get to your site by typing your URL in the address bar. It’s fair to say that it also plays a big factor on whether or not a reader will continue to read the rest of the article or just go somewhere else.
Crafting attention-grabbing headlines is an art that not everyone has been blessed with and this is also something an experienced blogger can bring to your business.
In a noisy world like social media and content marketing, getting noticed is of utmost importance. By hiring a freelance blogger, you’re giving your business a better shot at getting recognized.
6. Publishing blog posts more frequently
One of the ways to increase traffic towards your site and blog is to publish content regularly. Nothing speaks legitimacy more than a blog that is regularly updated. It speaks professionalism and commitment to an audience who are always looking forward to your next article.
Publishing blog posts more frequently is also attractive to search engines like Google which gives priority to sites with fresh content. Suffice to say, if you want to see your site traffic go through the roof, updating your blog twice or thrice a week will be a good start.
Writing for your own audience can definitely increase your site traffic and readership. If you want to reach more people with the same interests, doing guests posts is a tactic worth trying.
The key to guest posting is finding a blog that belongs to the same niche. With typically the same audience to consume your content, you will be able to leverage this other site’s following, placing you in front of fresh eyes in the process.
You can’t rely on the same set of people who regularly read your blog to do so forever. At some point, you’ll need to add more readers who have the potential to become loyal followers and guest posting is one of the best ways to do it.
8. Adding social sharing buttons
We’ve talked about social media earlier and just how powerful it is as a marketing tool. We all understand how crucial it is to be able to push content through social media but freelance bloggers don’t have to do it all.
There is actually another way to leverage the power of social media. This time, however, it’s your followers who will do it for you. By getting more shares, your content can generate more traffic too and bloggers know how to take advantage of situations like these.
Instead of simply relying on readers to share your content, freelance bloggers add social sharing buttons in key positions within the blog post and the website itself, helping readers share them easily.
This small adjustment can definitely reap bigger results instead of leaving it to your audience to look for ways to share your content.
9. Adding images
Let’s be real. If offered two blog posts to read, which one will you choose? One that only contains a link to the post or one with an image preview that leads to the content itself?
Most people will choose the latter because most of us are highly visual. Visuals have been proven to affect our buying decisions and when it comes to content, it’s typically the same.
Freelance bloggers are skilled in searching and choosing images that will fit their content. It’s not just a matter of choosing an eye-catching one, it also has to be relevant to the topic.
By using images with blog posts, you’re giving your content a bigger chance of being read. Can you imagine what an eye-catching image and a powerful headline can do for your blog and site overall? The possibilities are endless.
10. Writing engaging content
Above everything else, freelance bloggers have the ability to produce not only high-quality but also engaging content. Engagement is essential especially in the world of content marketing where brand following and loyalty dictates a brand’s success.
Engagement is also one of the few things Google and other search engines look at. Considering the skills they bring, this is where you will appreciate the skills of a freelance blogger. Bloggers are capable of creating provocative and engaging content that encourages people to not only read but also react and respond to it via comments.
The more comments you generate from a blog post, the more people get curious. The more curious people get, the more clicks you will get. As we’re all aware, this is how you turn site visitors into loyal followers.
When people can’t keep themselves from taking action, that’s always a good sign.
Hiring a freelance blogger is a worthy investment considering the quality of content they produce and the skills you’ll be acquiring for your business.
They’re not just writers who can create articles for the simple purpose of being read. They’re also marketers who have knowledge beyond writing that can help your business grow faster than you would expect.
If you still don’t have a blogger for your business, we’d like you to sit down and study the numbers. Are you getting the amount of traffic you’re expecting?
If not then we’d like you to get a pen and paper and go through the blog posts your business has published thus far. Check them against the list we gave above and assess.
Are they getting a decent amount of shares? Are the blog posts engaging enough to garner more comments? Were the images used attractive enough and relevant to the blog posts?
If you get more “No” answers than “Yes,” we recommend you start looking for a freelance blogger by becoming one of our clients.
Noel Rosos is a personal development writer, motivational speaker, entrepreneur and founder of Life’s How You Live It, a personal development blog dedicated to helping people live the life they’ve always dreamed of. He is also a writer/contributor for Arianna Huffington’s wellness site, Thrive Global. He is an affiliate marketer, a full-time husband and father, and a self-proclaimed FAILUROLOGIST.