Running an eCommerce store is no walk in the park. Growing the business and increasing sales, even harder. With all the tasks that need to be completed and the bases to be covered, you’ll be needing all the help you can get.
It also makes perfect sense for you to grab every opportunity you can get to simplify and make things easier. Fortunately, there are more than a couple of ecommerce tools available at your disposal to do exactly that.
There’s no perfect blueprint when it comes to marketing. It’s not a one-size-fits-all solution after all, and more often than not, you only identify what works best for you through trial and error.
Optimizely is one of those ecommerce tools that lets you perform A/B testing on any of your sites or landing pages so you can determine which variation performs better. It lets you easily edit elements of your page and shows you results in real time so you can see how the different versions of the page are performing.
The program is most helpful especially for businesses that are trying to improve their lead generation process.
2. Google Ads (Adwords)
Adwords, now known as Google Ads, is an advertising platform developed by Google that allows advertisers to pay for advertisements, product listings, or video content that Google displays on keyword searches.
There’s no question how important visibility and discoverability is when it comes to anything online, which is why Google Ads has become almost an “automatic” option for businesses that are aiming to get into people’s consciousness.
We all know that Google is the number one search engine in the whole world, bar none. By being shown to the public every time someone searches for the keyword you’re trying to rank for, you are increasing your chances of being seen and clicked.
If you want to fast-track your site’s growth and progress, getting on Google Ads is a very smart choice.
3. Facebook ads
One of the best ways to improve your store’s reach and following is by advertising through what many consider as the biggest social media platform – Facebook.
What makes Facebook Ads an effective marketing tool is that it allows you to feed your content to the right audience with its very specific and detailed targeting options.
With a decent budget and a highly-targeted setup, you’ll not only reach more people, but you’ll also be reaching high-quality leads who are more likely to follow and buy from you.
Graphic design and creation play a huge role in the success of your marketing efforts. With the majority of people being highly visual, it is definitely a big advantage to have attractive and engaging graphics all over your website and socials.
Unfortunately, not everyone can afford a program like Adobe Photoshop or have the skills to use it. Canva serves as a worthy alternative because it’s easy to use and more importantly, it’s free of charge.
If you’re a small business who’s just starting out, Canva is an affordable yet effective solution for your graphic design needs.
Email marketing may be the oldest trick in the marketing playbook, but it definitely doesn’t get the credit it deserves. There’s a reason why companies still rely on their email lists for lead generation, and that is because it still works compared to other marketing strategies.
An email marketing service like MailChimp helps you grow your business by allowing you to design, launch and automate email marketing campaigns. It also comes with a host of other useful features like landing page creation, audience segmentation, and detailed reporting.
By using MailChimp, you’re not only keeping your followers engaged, but you’re also reducing your workload because once it’s all set up, everything’s pretty much on autopilot.
Blogging is also another effective marketing tool that helps keep your audience engaged and connected to your brand. Gone are the days when a blog was just an online personal journal.
Today, companies manage blogs to keep their followers informed about their latest offerings, product reviews, or simply to let them know what’s going on behind the scenes. It’s the perfect way to establish a personal connection with your audience.
WordPress is considered the best content management system and blogging platform today because of the variety of ways to modify and customize it according to your preferences and needs. It also supports varied web content creation formats like forums, email lists, and online stores, just to name a few.
Creating and scheduling posts for social media may seem easy but when you have to do it for multiple channels jumping from one window to another can get a bit overwhelming.
This is where tools like Hootsuite comes in handy because it lets you do all the copywriting, image uploading, and post scheduling in one big dashboard. By using Hootsuite, social media management becomes easier and more organized.
Sometimes, the toughest part of writing a blog is generating ideas for one. With a program like Buzzsumo, coming up with a post idea becomes easier because it allows you to see all the popular articles written about the specific topic you searched for.
The tool also provides you with access to information about social media followers who may have shared blog posts about the same topic in the past.
Staying on top of your customer interactions is essential. You want to keep your customers engaged so they’ll always be updated with what’s happening in your business.
One way of doing this is by using programs like Campaign Monitor which allows you to send personalized email campaigns straight to your customers’ inboxes. By using automation, the program lets you trigger messages that can be sent according to where a subscriber is in the customer journey and help you get more conversions with content that is relevant.
Campaign Monitor also comes with powerful analytics that will let you further segment your email list while sending great-looking emails that encourage customers to take action.
With a predominantly “visual” audience to reach out to, using images and videos can give your business a huge boost. This is exactly what programs like Shakr bring to the table.
By using Shakr, you’ll be able to publish high-quality video content to your social media channels. The tool also comes with a stock image gallery and more than 2000 video templates you can play with.
It also allows you to create professional-looking videos with their very easy-to-use drag and drop builder. More importantly, it allows you to perform tests so you can determine which videos connect best with your target audience.
One good way to attract customers is to show them exactly how your products work and how it affects their daily lives. This is exactly what programs like Syte does.
By making your inventory searchable with the use of a photo, or promoting items with an image of someone using your product, Syte provides your customers the ability to click on your inventory so they can purchase and learn more about it.
Contrary to what most people believe, an online store isn’t the kind of business that one person can run on their own. With a variety of skills needed to operate an Amazon business, you’ll be needing extra hands to help you carry out some of your business’ most important tasks.
FreeeUp is a marketplace where you can hire pre-vetted freelancers to help you grow your business. What makes it a total must-have is that it does all the dirty work for you when it comes to the hiring process.
Since the freelancers you’ll hire are already pre-vetted, you are assured that they went through a rigorous interview process and that they belong to the top 1% of freelance applicants, which FreeeUp prides itself in.
With that being said, all you have to do is type your requirements into a request form and they’ll send you a freelancer to interview within the next 24 hours. If you are a good match, you can start working with that freelancer as early as the same day. It’s one of the best ecommerce tools to have if you are an online seller.
Skubana is a multi-channel inventory management system. It is also one of the most important ecommerce tools you can’t afford not to have because of the level of convenience it has to offer.
One of its best features is that it helps unify your operations by allowing you to import orders from every channel you are selling on. Its level of automation is also top-notch with orderbots that automatically send orders to the most optimal fulfillment centers as well as create and adjust purchase orders based on sales velocity.
The tool definitely saves you a lot of time and takes a lot of the load off your shoulders. It’s an absolute must-have for ecommerce business owners.
14. Seller Labs
Seller Labs is a service that provides Amazon sellers with useful and effective tools that will allow you to gain the Amazon advertising advantage.
The service is made up of four business-boosting tools that will help you advertise (Ignite), automate reviews and buyer feedback (Feedback Genius), discover profitable keywords and products (Scope), and simplify inventory and financial reporting (Quantify).
If you want to see your sales numbers increase and your business grow, this is a service you need to sign up for.
Informed is an automated repricing and seller analytics platform that helps sellers increase sales, improve profit margins, and win the Buy Box.
Keeping up with the competition in terms of pricing is no easy task. It’s humanly impossible to monitor your competition manually so you can keep up with pricing changes.
This is where Informed makes a huge difference. By continuously analyzing your competition, it keeps you in the Buy Box longer and strategically adjusts your prices depending on prevailing conditions. The service also helps you manage your inventory more effectively which makes it one of the ecommerce tools to look out for.
Product research is one of the key tasks in running an Amazon or ecommerce business. As an online seller, you need to be always on the lookout for profitable products to sell which can be a handful if done manually. The good news is that there are ecommerce tools that can help make the process of product research simpler.
AMZScout makes the task easier by giving you all the information you need like sales and revenue estimates, information about your competition, prevailing trends, and information on potential suppliers.
With all the information mentioned, you’re definitely giving your business an advantage over the competition.
17. AMZ Europe
Available in French, German, Italian, and Spanish, the service helps you localize your sales copy. It also assists you in keyword research and boosts your listings by optimizing your title, description, and PPC terms for the European market.
If you’re planning to expand and tap into the European market, this ecommerce tool should be included on your list.
18. AMZ Refund
We all know that refunds will always be a part of any business involved in sales, and if you are an Amazon seller, you’ll definitely have your share of refunds from time to time. It is in these situations where tools like AMZ Refund come in handy.
AMZ Refund is an Amazon seller tool that allows you to look for eligible reimbursements. Everyone will agree that FBA Inventory Reimbursements are hard to find. You are most likely owed money for lost or destroyed items due to errors from Amazon’s end if you are an Amazon FBA seller.
These problems are exactly what AMZRefund was created for.
19. Refunds Manager
Speaking of refunds, another useful tool you can invest in if you are an Amazon seller is the Refunds Manager. The tool helps you identify missing or damaged items, find orders that were not credited or over credited to the customer, and locate late returns then subsequently open a case with Amazon.
As soon as these cases are found, Refunds Manager will personally file claims on your behalf and monitor your case from start to finish, making sure that you are credited the money Amazon owes you.
20. AMZ Tracker
Knowing how your keywords rank will definitely help you make better decisions when it comes to your product listings and this is exactly what you’re getting with AMZ Tracker.
The tool provides helpful insights about your keyword rankings so you can optimize your listings accordingly.
It also comes with a sales tracking spy tool which helps you see how much your competitors are selling. This includes available inventory, total revenue, and daily sales among others.
21. Rank Tracer
Getting an idea of what’s selling like pancakes and what isn’t will definitely be advantageous on your part. This is one of the benefits you’ll gain by using Rank Tracer.
The tool basically helps you find a product’s sales ranks & charts in real time, giving you the opportunity to react and quickly take action. It also helps track the sale of any product sold on Amazon and helps you identify what marketing strategies or promotions your competitors use so you can take a page off their playbook.
As a formal business involved heavily in sales, you’ll be needing the services of a reputable lawyer to help keep your brand protected against any form of legal action.
C.J. Rosenbaum is a lawyer specifically focused on Amazon. He is considered an expert on Amazon law and will be able to guide you through the usual red flags and struggles sellers go through when trying to get an account reinstated.
Shopify is an ecommerce platform that allows you to establish your own brand online. It provides you with everything you need to build a website and grow your online store.
The platform gives you complete control over the look and feel of your store as well as adding more sales channels, managing products and inventory, order fulfillment, and sales tracking. It basically makes starting and managing an online store easier and a lot more fun.
With Shopify apps and integrations with Google Shopping and Amazon as well as other apps, you can run multiple channels with ease.
BigCommerce is an ecommerce software and shopping cart platform that helps online sellers grow their sales and business.
Like Shopify, BigCommerce allows you to design your own store as well as ship and fulfill orders, among other functions. It also integrates seamlessly with apps like Google Ads, QuickBooks, and ShipStation. This integration helps simplify tasks that may otherwise be complicated without direct integration.
More importantly, BigCommerce provides you with the tools you need to streamline your business. It also comes with built-in conversion optimization tools that will help you increase your revenue.
WooCommerce is another fully customizable ecommerce platform specifically made for WordPress users. The platform itself comes as a plugin for WordPress. It allows you to create and customize your online store according to your preferences.
Apart from selling products, like Shopify, WooCommerce also comes with its own Extensions store. This feature lets you add other enhancements that will help improve your store’s look and the buyer’s experience
26. Wix Stores
Originally a website builder, Wix also allows you to build your own online store. Wix Stores is easy to set up and doesn’t require coding to get one up and running. It uses a drag-and-drop, user-friendly interface and comes with hundreds of templates and stock images you can readily use to build your store.
One important thing to keep in mind, however, is that you can no longer change the template applied once the site has been published.
Volusion is another one of those cloud-based, online store builders that have been around since 1999. The tool employs a drag-and-drop method and comes with a lot of very useful tools like loyalty programs, subscription options, and native fulfillment options just to name a few.
The tool also integrates well with various payment providers and comes free of transaction fees. The only downside to using this platform is that it doesn’t come with blogging capabilities which brands need to keep its audience engaged.
Squarespace is also a website builder similar to Wix and also operates using the drag-and-drop method. While the tool started out as primarily a website builder, it has, as of late, been giving attention ecommerce by allowing its users to sell stuff online.
The tool is known for its visually-stunning and beautiful templates and comes with the ecommerce basics you need like inventory management, coupons, shipping, and others. It also has direct integration with Shipstation and comes with reliable customer service.
Magento is considered by many as the WordPress of ecommerce. It’s open source and can be downloaded and installed on the user’s own servers. The tool comes with a hosted cloud version too.
What separates Magento from other ecommerce platforms is that it provides its users a lot of control in terms of functionality and design and comes packed with lots of features that users can benefit a lot from.
Such features include the ability to modify content per user, discounts, membership subscriptions, and recurring payments to name a few.
Similar to the previous ecommerce platforms we mentioned, OpenCart is also open source but also offers a cloud-based version.
Apart from having everything you need to build and manage an online store, the tool also comes with a dashboard that provides an overview of every significant data point of your store and even lets you build and control a number of stores from just one interface.
31. Zen Cart
Open source and self-hosted just like the previous platforms mentioned, Zen Cart is fully-customizable and allows you to make changes even if they are outside of the extensions available to the program.
What makes Zen Cart a worthy option to try is its engaged user community which you can always turn to for answers.
Formerly known as Demandware, this fully hosted, cloud-based software comes with built-in omnichannel marketing that you can use for both e-commerce on various channels (social and mobile included) and as a working tool in your physical store.
Its powerful analytics gives you access to order history, customer data, and inventory across all channels. This provides you relevant insights about your customers and allows for more detailed personalization.
33. Google Analytics
While site visits and conversions are considered crucial, equally important is information tracking and analysis.
It’s important to understand where your audience is coming from and how they arrive at your website. This will help you continue doing what is going right and make adjustments on things that are not. The tool gives you information on a number of key metrics like bounce rate, site visits, and audience demographics. This data is useful if you’re looking to improve your brand.
Google Analytics is one of the most important ecommerce tools you need if you want to see your business soar to new heights. If you understand what your customers want, you’ll know exactly what to offer to keep them coming back.
When it comes to anything online, search engine optimization or SEO is crucial. How can anyone buy products from you if they don’t know you or how to find you? SEO helps improve search rankings, drive more traffic, and technically, get more customers.
Though Moz is considered one of the best SEO software suites today, it also comes with other features and tools. These tools make activities like inbound marketing, link building, and content marketing easier.
KissMetrics is a web analytics tool that helps you get more customers by making it easier to track your conversions. It also keeps you informed of areas where you may be losing potential buyers.
By helping you identify data which directly contributes to profit, you’ll be able to make smarter decisions. You’ll be able to pinpoint which channels to improve and which ones to maintain.
The tool also helps you identify which marketing campaigns are working and which ones are not. This helps you take advantage and save money in the process.
What makes this tool stand out the most, however, is its ability to tell how long it takes the average visitor to convert. This gives you the opportunity to identify areas where you can lessen signup time. This, in turn, will help you generate more leads in the process.
Taplytics is a tool that allows you to test, experiment, and monitor your subscriber’s actions so you can better understand how they interact with your products.
It comes with mobile and web testing tools that allow you to create and run A/B tests so you can gather more insights on how customers react with your app.
The tool comes with real-time analytics reporting so you can respond faster and take action based on customer feedback.
If you are on a mission to scale your business and take it to new heights, tracking sales and lead generation is a must. This is where tools like Clearbit come in handy because its integration automatically updates interactions with your leads according to a number of sources. The tool also helps monitor leads through the whole sales funnel, helping you identify when to retarget or reach out and eventually, close the deal.
Metrilo is one of the more versatile analytics tools today because it combines analytics, email marketing, and CRM into one very powerful program.
The tool is specifically-made for ecommerce stores and comes with a host of benefits like cart abandonment, conversion tracking, and sales attribution just to name a few.
Metrilo also allows you to set specific goals so you can track successful purchases and retarget campaigns which you’ll find very useful as you go through your ecommerce journey.
Each social media channel like Facebook or Instagram comes with its own analytics that will help you understand your audience better in terms of how they relate to your products.
Social analytics also provides you insights on which content your audience tend to react or engage with, helping you improve your social media strategy and attract more followers and engagement in the process.
With a whole lot of tasks to take care of, automation is key and this is exactly what Zapier is all about. The tool provides users the option to connect various apps to make your life easier.
Zapier can be used to automate different processes like customer tracking, payment processing, or updating of spreadsheets as new purchases come in. The tool helps you streamline various processes to help you take your business to the next level.
Boosting conversions and automating campaigns and offers is definitely a major plus for any ecommerce seller. By using PriceWaiter, you will be able to exactly just that.
The tool allows you to offer pricing match capabilities that will allow visitors to tender offers on your items. It also lets you create compelling call-to-action offers that pop up every time a visitor who hasn’t purchased anything tries to leave your website. PriceWaiter also allows you to send automated drip emails which can help boost your sales.
42. Search Spring
Search Spring is a personalization tool that can help you drive more sales and take your business to the next level. The tool works by bringing your most relevant products in front of your site visitors. Spring Search uses machine learning and predictive artificial intelligence to analyze product data and user behavior to determine the most relevant products as it relates to specific customers.
Running a business becomes much easier when all of your processes are working together as expected. Segment ensures that your email, analytics, and helpdesk software among others are all working together as they should. The tool also allows you to connect various providers together as well as adjust integration settings while also offering an open source API option for developers.
Aimtell’s primary function is to re-engage site visitors by using targeted desktop and mobile web push notifications. The tool lets you send offers and reminders about your product to website visitors even with their browsers closed. The program is easy to Install and integrates well with platforms like WordPress and Shopify.
BloomReach contributes to your business by helping you personalize as well as optimize experiences for both your mobile apps and website. The program comes with a suite of tools that aims to improve organic SEO, create a better search function, and bring products in front of your visitors that are also personalized in real-time based on audience’s interests.
Ecommerce tools are essential not only for increasing revenue but also for making things easier. With all the activities required to maintain an ecommerce business, investing in ecommerce tools is a wise decision. Considering the amount of time you will save and the number of sales it will generate, it’s absolutely worth it.
If you’re not meeting your target numbers, we recommend you sit down and evaluate which areas you need help with. Once you have identified the said area, check which of the ecommerce tools mentioned can help. Sign up or purchase the tool then start using it as soon as possible.
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Noel Rosos is a personal development writer, motivational speaker, entrepreneur and founder of Life’s How You Live It, a personal development blog dedicated to helping people live the life they’ve always dreamed of. He is also a writer/contributor for Arianna Huffington’s wellness site, Thrive Global. He is an affiliate marketer, a full-time husband and father, and a self-proclaimed FAILUROLOGIST.