Running an Amazon business is not as easy as it looks. It takes dedication and hard work to maintain it and make it grow. People seem to think that just because your business is online, that it’s going to be all easy peasy.
This assumption is totally wrong. It’s so far off considering the amount of work involved in running an online business these days. It takes more than one person to run an online store, more so to grow Amazon sales.
If your Amazon sales are going down and you’re always out of time for completing tasks, maybe it’s time to get help. There are hundreds of freelancers whose skills you can use to get those Amazon sales numbers back up:
1. Product Sourcing
When it comes to running an Amazon store, you can’t afford to be complacent. You should always be on the lookout for new products to sell, but it doesn’t stop there. You need to look for products that “will sell” and become your next bestsellers.
Unfortunately, product sourcing takes time. This is something you do not have the liberty of doing, considering the important aspects of business you have to be on top of.
Luckily, the freelance market is filled with resourceful product sourcers who have the nose for products with high potential. These individuals also have great communication skills that can help your brand reach out to various suppliers.
You can’t avoid to be complacent when you’re running an online business. Just because one of your products is doing well right now, it doesn’t mean you no longer need to look for the next best seller.
You have to always be on the lookout. With the help of a resourceful product sourcer, you’ll always have great products to sell so you can remain competitive in a crowded market.
2. Product Listing and Optimization
Product listing optimization is another one of those tasks you would like to handle, but just takes too much time to do. Apart from the amount of workload it entails, it also requires someone who has a fair amount of experience and expertise. If you can find someone like that, you should see your Amazon sales go up.
The good news is that there are freelancers who specialize in this skill, which is really helpful considering its complexity. Product listing and optimization is no easy task. The key to a product listing that sells involves six major building blocks.
- Product Title
- Product Features
- Product Description
- Amazon product reviews
- Amazon product ratings
An efficient product lister optimizes your product listing by improving each of the six building blocks we mentioned above. They know how to craft provocative titles, how to source high-quality images and how to effectively present the product features and description.
Amazon sales rely heavily on your product listing. It’s what your potential customers see and react to before they decide to buy. Having an expert handle this task can result in increased Amazon sales because these freelancers know the psychology behind a product listing that attracts buyer’s attention.
If you want to see your Amazon sales go up, you need a reliable customer service specialist to be part of your business. Unlike other skills required in an Amazon business, customer service is crucial in building relationships with your customers.
Not only will a customer service specialist help you acquire customers, they will also help you retain them. Dealing with customer questions and complaints require patience and empathy, and an excellent customer service specialist can give you that.
It’s not easy to deal with refunds and exchange requests especially when customers are not too happy. This is something freelancers with good customer service experience can handle with flair. Not only are they used to eating complaints for breakfast, they also know how to calm customers down and negotiate.
Though this doesn’t take advanced technical knowledge to handle, the amount of work and stress may just be too much for you when you have other aspects of the business you still need to take care of.
4. Amazon PPC
If you want to see your Amazon sales break through to higher ground, you need to get your brand in front of the right people. You need to be seen by a targeted audience who’d be willing to buy from you.
Contrary to popular belief, your brand stands to get better results by being presented to the right audience than by being presented to everybody. While you will definitely get seen by more people, not every one of them may be interested compared to being fed to a more targeted audience.
This is where a great Amazon PPC specialist comes in handy. By enlisting the help of a freelancer who specializes in Amazon PPC, you’ll be able to reach the right audience through ads designed to generate clicks.
By getting a more targeted audience to click on your ad, you’re increasing your chances of getting these people to buy from you. Not only will you stand to generate profit, you’ll also be able to save money because each click will be of high quality.
Paid ads will always be a part of every online business. It’s a risk worth taking considering how noisy the online world is and how difficult it is to stand out. If you want to get your money back from all these paid ads, an Amazon PPC specialist is a worthy investment.
5. Off-Amazon Marketing / Selling
You don’t have to do all your marketing within Amazon to increase your Amazon sales. There are ways to drive traffic to your listing outside of Amazon and this is something a proficient off-Amazon marketing specialist can do for you.
Thankfully, there are a ton of freelancers out there today who possess this skill. The good thing about off-Amazon marketing is that some of them won’t cost you anything.
Some of the tactics involved include familiar marketing techniques like Newsletters, which seem to have lost popularity over the years. Truth be told, however, collecting emails and maintaining an email list is still one of the best ways to maintain your customer base.
These are targeted people already so you don’t need a campaign to get them on board.
Another tactic is by reaching out to fellow bloggers, vloggers or anyone influential enough to create an attractive review of your product. This simple approach can produce positive results easily because you’re technically promoting your product to established communities.
You can also use paid advertising from social media sites like Facebook Ads. Facebook Advertising, as we are all aware, is one of the most effective PPC programs on the internet today.
It’s rare to see businesses today without a Facebook presence. It makes it even more unlikely that any business that has a Facebook page has not run an ad campaign to drive traffic to their page.
Instead of running traffic to a Facebook account, though, an off-Amazon marketing specialist points them to where people can see your product listing.
Winning the Buy Box is a huge deal for Amazon sellers. It helps increase Amazon sales by accurately setting the minimum and maximum price according to the repricing rules of product listings.
While there are tools like Amazon Repricer to make the task easier, you need someone capable of running this tool in case you need to set repricing rules for a ton of listings. It’s simply too time-consuming for you to do this when you’ve got other aspects of the business requiring your attention.
If things come to this, you’ll need to hire a freelancer to help maximize the effectiveness of your Amazon Repricer. So how exactly will they be able to help?
- They can set up the min and max price as well as the repricing rules
- Calculate your profit margin
- Help optimize your repricing rules
As long as the virtual assistant you hire is good at logic and numbers, you should be in good hands. Not only will they help you save time, they’ll also help you raise your Amazon sales.
Every business aims to generate sales and profit. It’s why business owners get into business in the first place. But the road to success is never easy. An online business like an Amazon store is an excellent way of earning income. Even with its online nature, you cannot do it alone, though.
If you want to increase your Amazon sales, you need freelancers who specialize in the different aspects of an Amazon business.
Each skill above won’t be enough to push your business in the right direction unless there’s unity. Each one is equally important in driving traffic and generating sales. This is a good reason to hire virtual assistants to take care of each task.
Though this move will certainly cost you money, the returns you’ll gain will be more than what you bargained for.
If you haven’t hired freelancers with the above skillsets yet, get a piece of paper and a pen. Write down each of the skills mentioned and indicate what qualities you want to see in the freelancer you will hire.
Once you’re done, go to freeeup.com and sign up as one of our clients. Then you can request that ideal worker and get them onboarded and working for you in as little as 24 hours.
Noel Rosos is a personal development writer, motivational speaker, entrepreneur and founder of Life’s How You Live It, a personal development blog dedicated to helping people live the life they’ve always dreamed of. He is also a writer/contributor for Arianna Huffington’s wellness site, Thrive Global. He is an affiliate marketer, a full-time husband and father, and a self-proclaimed FAILUROLOGIST.