Being a business owner means that you have A LOT on your plate. Between advertising and marketing, book keeping and product or content development, your agenda is likely pretty full these days. If you are a small business owner who is feeling the overwhelm, you are not alone! Today, I want to talk about one specific task that can be taken off of your plate right now. If you are investing your own time writing the blog for your business website, it is time to reconsider. Blogging is great for a lot of reasons that I’ll discuss, but it doesn’t have to be something that you take on alone. In fact, making the decision to hire a blog writer freelancer could make your blog even more successful than it currently is. Professional writers can do a lot for our blog and website while also freeing up your valuable time as business owner.
Why Your Business Needs a Blog
If you have already started a blog for your business, you made a smart move. Blogs are extremely important in the online business world. If you are a business on a budget, you may wonder why you need a blog at all. It may seem as though a blog may not be the smartest investment, but that couldn’t be further from the truth. A blog is a relatively inexpensive way to grow your business. Here is how:
Blogs Help your Social Media Presence
Social media is critical in today’s world. Your business must show up on multiple platforms (Facebook, Twitter, Pinterest or LinkedIn) in order to successfully get in front of your target market. Without the content provided by a blog, you are severely limited on what you have to share. Blog posts can be shared across all platforms and drive traffic to your website – especially if the content is high quality. And the best part is – you can reuse your blog content over and over again.
Blogs Bring Character to your Brand
A blog provides a voice to your brand. It allows your potential customers to get to know your business on a deeper level. You can share photos, opinions, videos and more through your blog and really connect to your audience. It builds the know, like and trust factor that is oh so important in today’s digital world. Before the internet, visitors physically walked into stores and got to know the owners before making a purchase. You knew their name. You shook their hand. Think of your blog like the handshake with your visitors.
Blogs Increase your SEO Performance
Most business owners think optimizing their websites for search-ability includes a bunch of technical aspects such as enhancing metadata and URLs. However, optimizing for search engines really includes having a lot of great content available on your site. And Google loves it when your blog is updated regularly and is done professionally so that the content provides a lot of value to the readers.
How to Hire a Blog Writer Freelancer
Now that you know why your business needs a blog, you may wonder how to hire a blog writer to take over the task for you. Your blog is important and will bring in website visitors and potential customers every single day around the clock. When you are ready to hire a blog writer, there are specific steps you should take to hire the best writer for your business. After all, your blog is an important piece of your business’s framework and reputation.
Look for a Specific Blog Writer in your Niche
If you haven’t yet learned the power of niching down, you will want to pay extra attention to this step when it comes time to hire a blog writer. The “jack of all trades” theory is long gone. When it comes to finding the perfect freelancer to take care of your blog posts, you will want to find the person who not only is a professional writer but also specializes in your niche. For example, if your business deals with finance and budgeting tools, you probably do not want to hire a blog writer who has never written about money or is horrible at math. If your company sells high end smoothies and health drinks, your blog is going to be a lot more successful if your freelance writer knows a thing or two about healthy living and high end ingredients.
The beautiful thing about the online world is that you can find someone who specializes in what you do. You can find and hire a blog writer who has training and experience in both writing and your specific niche. And it is important that you do. Check credentials, follow up with references and review portfolios. Don’t settle for a blog writer who isn’t exactly what you are looking for.
Set a Rate for Each Blog Post
How often blogs are posted to your website is completely up to you. Consistency and quality are more important than quantity. That being said, if you can afford quality blog posts on a frequent basis, great! Take a look at your budget and determine how many blog posts you’d like per month and what you would like to pay for each blog post. The rate will depend on the quality and experience of the freelancer as well as the specific requirements you set (word count, SEO, pictures, links etc). Remember that you can always change the posting frequency later as long as you and your freelancer agree to the changes. You may want to start out with one or two blog posts a month and gradually increase as you see a return on investment. The choice is ultimately yours to make.
Provide Blog Writing Guidelines
Consistency is key. You don’t want to confuse, overwhelm or irritate your readers. Ideally, you want them coming back time and time again. In order to make that happen, your blogs should look and feel consistent. Each post should have some general similarities even though the topics vary. Setting clear guidelines when you choose to hire a blog writer will help give your blog a professional and clean appearance as well as make it easier on your writer to know what you expect.
Provide Article Titles and Descriptions
Many business owners choose to provide the article titles and a brief description to their freelance writer for each blog post. This is a great idea – especially in the beginning – so that your writer has a general direction to follow as they write the blog post. I suggest that you try out this approach in the beginning and build up some trust in your blog writer before handing over the reins on article topic etc. You can always solicit input after you hire a blog writer on everything from guidelines to topics. After all, they are the professional writer and may know a lot more than you think when it comes to writing successful blog posts.
Blogs are a huge part of the online business space. They are your opportunity to provide valuable content, build trust and bring in more clients or customers on autopilot. Blogs help build your brand and give personality to an otherwise impersonal digital world. And if that isn’t enough already, blogs are a great way to boost your ratings through the eyes of Google and drive traffic back to your site through social media.
But blog writing is a time consuming art, especially if you aren’t trained to do it properly. As a business owner looking to scale their business, you may be looking to hire a blog writer to take over or supplement this piece of your business. When you outsource to a professional writer, you will be able to focus your time on other important business building activities without having to worry that you’ve left something behind or become inconsistent in your online presence. There are thousands of highly qualified writers available for hire on a part time or full time basis who can maintain your blog for you.
If you are ready to take the step and hire a blog writer, sign up for free as a client on Freeeup today so that we can help find the perfect writer for your business. We take all of the guesswork out of it!
Melissa Ricker is a nuclear engineer and a professional freelance writer specializing in career growth, technical writing and online entrepreneurship. She writes a blog, Engineered Motherhood, for working mothers who need help balancing career growth and time management.